The DTCM invests in hospitality training

The Dubai Department of Tourism and Commerce Marketing (DTCM) has signalled its commitment to improving staff training in the fast-paced hospitality sector by forming a strategic partnership with training solutions company, the Educational Institute of the American Hotel and Lodging Association (EI-AH&LA)

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By  Sarah Gain Published  October 17, 2006

The Dubai Department of Tourism and Commerce Marketing (DTCM) has signalled its commitment to improving staff training in the fast-paced hospitality sector by forming a strategic partnership with training solutions company, the Educational Institute of the American Hotel and Lodging Association (EI-AH&LA). The agreement will see the DTCM’s external training arm, Training Solutions, the sole licensee for the EI-AH&LA’s training and certification programmes in the UAE. “The agreement will go a long way in delivering solutions to ensure a trained and efficient workforce throughout the tourism and hospitality sectors in the emirate,” said Khalid bin Sulayem, DTCM director general. In its quest to introduce high quality training, the DTCM will sub-license to selected training schools to deliver EI-AH&LA courses. According to Ibrahim Yaqoot, manager, human resources, DTCM, the priority is to achieve “service excellence” across the travel and tourism sector. EI-AH&LA vice president of international sales, David Lechter, added: “Development here is so rapid that you have to spend a lot of time training your people to get up to speed. The beauty of Dubai (in terms of its rapid expansion) is also one of its problems. Also, staff are promoted very quickly and with this in mind, the key is to train staff at the supervisory level first, focusing on areas such as time management and conflict resolution skills.”

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