Emirates will bring UK chain to Dubai

Dubai Investments Park is to house the first Premier Travel Inn property

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By  Sarah Gain Published  October 5, 2006

Dubai Investments Park (DIP) has signed what it is claiming is a ‘landmark agreement’ with the Emirates Group to bring the UK’s Premier Travel Inn hotel chain to its premises. The 300-room hotel, to be built on an area of 6,840m², will be known under the brand name, Premier Travel Inn, and will be the first Premier Travel Inn property outside of the UK. Emirates Group has also revealed plans to add two more Premier Travel Inn properties to Dubai’s hotel market in the near future, with an inventory totalling over 800 hotel rooms. Senior officials at DIP are confident that a brand such as Premier Travel Inn will complement the business facilities on offer at the Park. “The decision to set up a renowned hotel chain like Premier Travel Inn in Dubai Investments Park underlines the prominence of the Park in the UAE’s fast-growing business environment,” said Omar Al Mesmar, general manager, DIP. “This hotel will help meet the ever-increasing demand for quality hotel accommodation in Dubai, and complements our strategy to provide the highest level of infrastructure facilities and services.” Al Mesmar went on to stress that the Park is confident of assuring success to Emirates in this venture. Meanwhile, Premier Travel Inn is equally confident of success with its first international venture, according to Patrick Dempsey, managing director, Premier Travel Inn. “The fact that the hotel in Dubai Investments Park will be our first property outside of the UK is a reflection of our confidence in the Dubai market and, in particular, in Dubai Investments Park, as an attractive place to do business,” said Dempsey. Premier Travel Inn will offer business and leisure travellers to the UAE budget hotel accommodation, with room rates expected to be in the region of Dhs 400 (US $110). The Premier Travel Inn brand is being launched in the UAE following a joint venture agreement between Emirates Group and Whitbread PLC, which was announced in April. Construction of the DIP hotel is scheduled to commence late this year and is expected to be completed in late 2007. “Premier Travel Inn will bring a refreshing combination of service quality and value for-money to hotel guests staying in Dubai. In all, we have identified three initial sites in Dubai to build Premier Travel Inn hotels, which means we will be creating over 800 quality new rooms for business and leisure travellers in the Emirate,” revealed Stewart Angus, senior vice president, Associated Companies, Emirates group. Premier Travel Inn is UK’s largest hotel chain with more than 470 budget hotels and over 31,000 rooms. The hotel chain is part of Whitbread PLC, a UK-based hospitality and leisure group. The Emirates Group has had a presence in Dubai Investments Park since 2003, when it set up the Emirates Flight Catering Co. LLC, occupying two plots in Phase 2. One plot is used for a frozen meal facility, while the other is used for industrial laundry services. DIP, the only business zone to be launched by the private sector in the Middle East, offers investors pre-serviced sites, world-class infrastructure, state-of-the-art facilities and quality services for manufacturing, housing, academic, research, distribution and logistics purposes.

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