MTF statistics revealed

Preliminary attendance figures from this year’s Mediterranean Travel Fair (MTF) reveal poor international visitor turnout.

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By  Joe Mortimer Published  September 27, 2006

Preliminary attendance figures from this year’s Mediterranean Travel Fair (MTF) reveal poor international visitor turnout. Just 398 of the 1968 visitors came from overseas, while the remaining 1570 Egyptian delegates comprised 1198 travel trade visitors, 122 Meridian Club members, 227 members of the press, 20 VIPs, and three hosted buyers, according to the unaudited figures released by MTF organiser, Reed Travel Exhibitions (RTE), yesterday. According to RTE, this represents a 10% increase in the number of travel trade visitors compared to last year’s show, and a 15% increase in overseas visitors. Local visitors increased by 9%. The seventh consecutive MTF took place from September 5 to 7 in Cairo and attracted 175 exhibitors from 26 countries, including 36 first-time participants. The figures show that 242 international exhibiting personnel and sharing exhibitors attended MTF 2006, which many delegates claimed was the quietest year yet for the annual trade show. A further 1053 came from Egypt. Exhibitors took up a total of 2541m2 of floor space in the Cairo International Convention and Exhibition Centre, the largest exhibition centre in Egypt. Additional statistics revealed that 67% of attendees were of manager status or above, and that 47% had direct purchasing responsibility. See November’s issue of Arabian Travel News for RTE’s response to claims that MTF is set for the scrap heap.

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