Online car hire sales hit new heights

UAE-based car rental companies witnessed a sharp increase in online bookings this summer.

  • E-Mail
By  Gemma Greenwood Published  October 9, 2006

UAE-based car rental companies witnessed a sharp increase in online bookings this summer. Both Holiday Autos Middle East and Hertz UAE told ATN web sales for the peak June to August period showed hikes of 40% and 30% respectively, compared to the same period in 2005. Holiday Autos said 68% of all transactions (both consumer and trade), over this period, peaked at 68%, while more than 50% of all agent bookings were made online. “We have made the online booking process for customers and agents much quicker and simpler,” said Nazar Musa, managing director, Holiday Autos Middle East. “With good rates this year and trade incentives working well, we were able to build our business online, moving it towards the model we see in the UK where 80% of bookings are made online, and in Scandanavia where the figure is 90%.” Musa said outbound bookings to Europe were strong this summer, with key markets including Germany, Ireland, Austria and Croatia. Bob Farrow, general manager, Hertz UAE, said the 30% increase in online bookings he had witnessed this summer were those recorded on the main Hertz web site, to which UAE bookings currently divert. “However, when we get our own UAE web site up-and-running, it will be easy to extrapolate more detailed information on where those bookings are coming from,” he said. Farrow believed the trade still relied on the Hertz Bahrain call centre to make bookings, but said consumers were now “more confident booking online” and found it the most convenient method. “The demographic of the [UAE] population is changing and people are used to booking online. They find it convenient and it’s far easier than phoning a call centre where language barriers are an issue,” he added. The Hertz UAE web site should be online by the end of the year, according to Farrow, while the Holiday Autos Middle East web site, said Musa, now allowed customers to “choose and book their selected car in just three clicks”.

Add a Comment

Your display name This field is mandatory

Your e-mail address This field is mandatory (Your e-mail address won't be published)

Security code