Aptec eyes early October for long-awaited DIC move

Regional distributor Aptec is hopeful that it will be able to move into its new premises at Dubai Internet City (DIC) by Thursday 5th October. The company, which had hoped to move in on the 28th September, is facing a potential one-week wait after delays with the installation of cabling at the new site, according to Aptec boss Ali Baghdadi.

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By  Stuart Wilson Published  September 26, 2006

Regional distributor Aptec is hopeful that it will be able to move into its new premises at Dubai Internet City (DIC) by Thursday 5th October. The company, which had hoped to move in on the 28th September, is facing a potential one-week wait after delays with the installation of cabling at the new site, according to Aptec boss Ali Baghdadi. The new DIC facility will house all four Aptec subsidiaries: Aptec Distribution, Advanced Technology Services (ATS), Aptec Kiosk Services (AKS) and mobile distribution joint venture Brightec. Ali Baghdadi, CEO and president at Aptec Holdings, said: “Establishing in DIC is a strategic move that enables us to be part of a vibrant community of global and regional ICT companies. The DIC community is rich with channel development opportunities and offers the ideal platform for expanding our growth both in the Middle East and the other markets we target.” Channel reaction to Aptec’s decision to move to DIC has so far been mixed. The new location does underline Aptec’s credentials as a regional player, increases its ability to interact with key vendors and moves it closer to Jebel Ali. However, it simultaneoulsy moves the distributor further away in physical terms from the local IT trading community on Computer Street in Dubai — a highly influential group of resellers. Aptec has always enjoyed an exceptionally strong relationship with the local reseller community and the company will be keen to ensure that this remains the case after it has made the move to its new DIC headquarters. “Our DIC base helps us strengthen our relationships with our vendors, many of which are based in the DIC community,” said Bahaa Salah, general manager at Aptec Distribution and regional sales director for Aptec Holdings. “By leveraging DIC’s business support services, we will be able to serve our customers better.” Major Dubai distribution houses including Redington, Almasa, Tech Data, FDC, Comtronix, Logicom and Golden Systems all still maintain points of presence close to Computer Street. Other distributors already working out of DIC include Mindware and Asbis plus a string of specialist value-added distributors. Jamal Abdul Salam, executive director of DIC, said: “Aptec is the latest regional IT giant to benefit from establishing its headquarters in DIC. We are very happy to welcome Aptec, which has considerable expertise in bringing cutting edge IT and telecom services to the region.” Aptec now boasts more than 400 staff spread across 40 countries in the region. Prior to the establishment of the new headquarters in DIC, the group’s subsidiaries in Dubai had operated out of different locations. Aptec’s expansive product portfolio includes Acer, D-Link, IBM, Lenovo, HP, 3Com, CA, Microsoft, Symantec, McAfee, BenQ, Logitech, Sun, Lexmark and Avaya.

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