DTCM invests in hospitality training

The Dubai Department of Tourism and Commerce Marketing (DTCM) has signaled its commitment to improving staff training in the fast-paced hospitality sector by forming a strategic partnership with training solutions company, the Educational Institute of the American Hotel and Lodging Association (EI-AH&LA).

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By  Gemma Greenwood Published  October 4, 2006

The Dubai Department of Tourism and Commerce Marketing (DTCM) has signaled its commitment to improving staff training in the fast-paced hospitality sector by forming a strategic partnership with training solutions company, the Educational Institute of the American Hotel and Lodging Association (EI-AH&LA). The agreement will see the DTCM’s external training arm, Training Solutions, the sole licensee for the EI-AH&LA’s training and certification programmes in the UAE, covering all aspects of the hospitality industry, from hotels and leisure centres, to restaurants and tour operators. “The agreement will go a long way in delivering solutions to ensure a trained and efficient workforce throughout the tourism and hospitality sectors in the emirate,” said Khalid A bin Sulayem, the DTCM’s director general. “The development of the tourism industry is in line with our vision to position Dubai as the leading tourism destination and commercial hub in the world. We will be working with the tourism industry to assess its needs and provide it with the required training and development solutions.” In its quest to introduce high quality training, the DTCM will sub-license to selected “well-qualified” training schools to deliver EI-AH&LA courses. Ibrahim Yaqoot, manager, human resources at the DTCM, told ATN the priority was to achieve “service excellence” across the entire travel and tourism sector. EI-AH&LA vice president of international sales, David Lechter, added: “Development here is so rapid that you have to spend a lot of time training your people to get up to speed. The beauty of Dubai (in terms of its rapid expansion) is also one of its problems.” He also emphasised that staff were promoted “very quickly” and with this in mind, the key was to train staff at supervisory level first, focusing on areas such as time management and conflict solutions. “Once you have these folks trained you can work on the levels beneath them,” he added. Training courses, most of which will be available in Arabic, can be conducted in the work place or take on a home-study format and durations are up to five days. Yaqoot said the DTCM would subsidise some training, but assured the industry that courses would “cost no more than US $300” per person.

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