Oracle launches Cairo communications centre

Business software behemoth Oracle has ‘launched’ its channel communications centre in Cairo, Egypt...again. The facility, which actually started operations at the end of calendar 2005, is designed to support regional partners.

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By  Stuart Wilson Published  September 24, 2006

Business software behemoth Oracle has ‘launched’ its channel communications centre in Cairo, Egypt...again. The facility, which actually started operations at the end of calendar 2005, is designed to support regional partners in the delivery of top quality implementation services by offering them access to extra manpower, the ability to develop their skills sets and the provision of tri-lingual support services. “The days of one channel manager travelling around all of the Middle East and African countries to deliver marketing and training support are over,” said Ehab Amin, regional manager for the centre and formerly channel manager for Oracle Egypt. The official ‘inaugural opening’ of the Oracle channel communications centre comes a significant period of time after the facility actually started operating. Speaking to Channel Middle East in November 2005, Amin explained that the centre had already started supporting partners across the Middle East and Africa. He also explained that the centre had been tested on partners in Egypt before being rolled out on a regional basis. Whether or not the official ‘inaugural opening’ of the Oracle channel communications centre in Cairo involves the provision of additional services to the regional channel remains unclear. “The Oracle channel communications centre will be staffed by more than 20 people who between them speak Arabic, English and French, as well as offering the technical and support skills to keep all of our partners up to date and ready to assist our customers. Six teams will cover key areas such as ISV sales, developing the Oracle E-Business suite pipeline, and Oracle partner network maintenance and training,” added Amin. Oracle claims that its Middle East and Africa (MEA) partner network has boomed in the last few years, driven by double-digit IT spending growth MEA region. Simultaneously, Oracle believes that the shift in focus from simple product sales towards the development of solutions that cater to each customer’s unique needs has increased the demands on partners. For Oracle, ongoing channel training is a critical element of its regional partner engagement model, ensuring that resellers and integrators across the region are up to date on the latest technical updates. In many of the more remote areas in MEA, partners are the first face of the company to Oracle customers. Oracle has already more than 8,000 man (or woman) days of training to partners across the region. “Oracle looks to the channel for trusted advisors who can be proactive and innovative to fulfil our customers’ needs, leveraging the power of Oracle’s technology and applications to create total business solutions,” commented Hisham Esaadi, director of alliances and channels at Oracle MEA. “The Oracle channel communications centre in Cairo will provide a central team dedicated to powering our channel around the region, and driving the many facets of channel relations and training through its experienced team of experts. This is a step forward in channel relations in the region, and we look forward to even closer relationships with our partners around the Middle East and Africa as a result,” he added.

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