Mukul marks his territory after move to Lacie from Maxtor

Rajeev Mukul has moved on from Maxtor following the hard disk drive vendor’s acquisition by Seagate. Mukul, formerly general manager at Maxtor’s Middle East operation, has taken on the role of vice president Middle East and Asia Pacific at Lacie.

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By  Stuart Wilson Published  September 24, 2006

Rajeev Mukul has moved on from Maxtor following the hard disk drive vendor’s acquisition by Seagate. Mukul, formerly general manager at Maxtor’s Middle East operation, has taken on the role of vice president at storage device vendor Lacie covering a territory spanning the Middle East and Asia Pacific. “Yes, it is true, I have now moved on from Maxtor,” confirmed Mukul. “I enjoyed my time at Maxtor but am looking forward to taking on new challenges in my new role as VP Middle East and Asia Pacific at Lacie.” Mukul, speaking ahead of a business trip to Saudi Arabia, admitted that one of his first tasks in his new role would be to assess the effectiveness and efficiency of Lacie’s existing distribution structure and channel strategy in the Middle East. Earlier this year, Lacie appointed regional distributor Empa to distribute its entire portfolio throughout the Middle East market. Lacie already worked with strategic resellers in the region such as Dubai-based Pro Technology as well as in-country partners in both Lebanon and Egypt at the time. The vendor claimed that Empa would play a pivotal role in helping Lacie boost its channel breadth in key markets such as Saudi Arabia and the Levant. France-based Lacie, which recorded sales of US$120m for the quarter ending December 2005, offers a wide range of external storage devices.

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