BlackBerry Mobily-ised

Push e-mail vendor Blackberry will launch a service for enterprise customers in Saudi Arabia through mobile operator Mobily this month, its channel partner Emitac Mobile Solutions (EMS) announced last week.

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By  Dylan Bowman Published  September 17, 2006

Push e-mail vendor Blackberry will launch a service for enterprise customers in Saudi Arabia through mobile operator Mobily this month, its channel partner Emitac Mobile Solutions (EMS) announced last week. The mobile systems integrator said in a press conference last week that pilot projects were already underway with eight of the Kingdom’s biggest corporations — although it declined to name any of them. Mobily will be offering the Research In Motion (RIM) BlackBerry Enterprise Server and the BlackBerry 8700 handset to corporate customers in the Kingdom this month and then to consumers before the end of the year. The Saudi launch follows the introduction of BlackBerry to the UAE in May and EMS said there would be a number of other tie-ups with other Middle East operators over the coming months. “There are soon to be many other operators [launching BlackBerry] in the region,” claimed William Rom, chief operating officer of EMS. As well as the news about its deal with Mobily, EMS also unveiled a number of the top corporate customers it has signed up in the UAE since launching around five months ago. Its corporate customers include Emirates Bank, National Bank of Dubai (NBD), Emirates Group, Emaar, Dubai Aluminium, Dubai International Financial Exchange (DIFX), Dubai International Financial Centre (DIFC) and Abu Dhabi Commercial Bank (ADCB).

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