NTDE strengthens its cold chain

NTDE, a UAE-based distributor, has increased its cold storage capacity by 70% after opening a new store in Dubai.

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By  Roger Field Published  September 7, 2006

National Trading and Developing Establishment (NTDE), a UAE-based distributor of FMCG goods including Lays crisps and Pokka Lemon, has consolidated its regional expansion plan with the opening of a 40,000 sq ft cold store in Dubai. The cold store, NTDE’s second in Dubai, has increased its capacity to store cold goods by 70%. The cold store, which is located in Rashidiya, is in-line with NTDE’s plan to expand its overall storage capacity. The company already has warehouses in Rashidiya, Jebel Ali, Hamriya, Sharjah and Umm Al Quwain Free Zones, and also opened a 40,000 sq ft warehouse in Dubai’s Al Rumool industrial area in February this year. NTDE plans to open another warehouse in Jebel Ali Free Zone in the near future. The cold store, which is being used to store products by companies such as Cadbury’s, Ferrero Rocher and Häagen-Daz, is equipped with the latest IT systems to improve the efficiency of distribution, according to Adel Alsmadi, logistics manager at NTDE. “We are using an Oracle-based software that manages inventory and stock replenishment, ensuring prompt attention for every customer,” he said. “Other facilities include individual storage, along with loading and off-loading ramps and forklifts. The warehouse also provides flexibility in duty timing to all customers using its services; a maintenance team is also on call 24/7,” Alsmadi added. NTDE has more than 190 shipments passing through its warehouses each month, and continued growth in the region’s FMCG sector made the addition of the cold store essential. “The pace of development in the retail sector has seen a steady growth over the years, as such we feel it is essential to have the correct infrastructure in place to support the sector,” Alsmadi said. “The new cold store has a storage capacity of 4000 metric tons,” said Alsmadi. The company opened its second cold store specifically to lease storage space to customers, who were increasingly in need of special storage facilities.

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