F&B companies take centre stage at expo

FMCG professionals are preparing to showcase their products to consumers at Sharjah's annual food festival.

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By  Roger Field Published  September 7, 2006

Sharjah’s annual Food Festival, an exhibition that offers manufacturers, distributors and retailers of food products and services a chance to showcase their products to consumers, will be held at Expo Centre Sharjah, UAE from September 18-22. Exhibitors at the event will display fresh, frozen, processed, and packed food, dairy products, beverages, spices, grains, and cereals, health food, and restaurant services, according to Saif Al Midfa, director general, Expo Centre Sharjah. “Food Festival 2006 is primarily a tool for the food and beverage industry for brand building and testing the growing UAE market as well as for launching new products in the region,” he said. “Among those who are going to particularly benefit from their participation at the Food Festival are food manufacturers, distributors, retailers of food products, marketing companies of food products, restaurants, food brands promoters, commercial and domestic kitchen equipment and appliances manufacturers, and hotel and restaurant supply companies.” For the regional food and beverage industry, the event offers a chance to network and and consider business opportunities such as tie-ups including franchises. Visitors, meanwhile, are able to sample new foods. “For visitors, the Food Festival will be a complete family entertainment event,” Al Midfa said. “Besides being able to savour recently launched food products, they will also get an opportunity to avail the very best bargains, participate in competitions and other promotional activities and win attractive gifts, and witness live cooking demonstrations by some of the country’s finest chefs.” Major attractions at the Food Festival include activities like cookery, ice and fruit carving, demonstrations by five star hotels, and distribution of food gift hampers and a wide range of competitions. Food Festival 2006 is being organised by Expo Centre Sharjah with the support of the Sharjah Chamber of Commerce and Industry (SCCI). The event will be open to trade visitors from 10 am to 1 pm and for trade and public from 5 pm to 10 pm.

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