Broadcast Electronics deploys gear to Ethiopia

Broadcast Electronics (BE) has deployed studio and transmission equipment to Ethiopia in a project valued at US $1.5 million.

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By  Vijaya Cherian Published  September 8, 2006

Broadcast Electronics (BE) has deployed studio and transmission equipment to Ethiopia in a project valued at US $1.5 million. The equipment is for six new FM stations to be operated by South Nations, Nationalities and Peoples Regional State Mass Media Organization (SNNPRSMMO), the broadcast organisation for the government in the southern region of Ethiopia. Included in the transaction are BE AudioVAULT digital media systems, BE FM 1kW transmitters, as well as STL's, towers, generators, and full turnkey installation and training. BE’s local partner Zami Public Connection recruited and trained the local staff brought in to run the station, including technicians, journalists, and administrators. ''The project can surely be described as the first of its kind in the emerging media sector of Ethiopia,” says Zerihun Teshome, principal of Zami Public Connection. “It is huge. It integrates acquisition of state-of-the-art equipment currently in use in the broadcast industry and the build up of a local human resource base to operate as well as maintain the stations,” he adds. Previously, BE and Zami Public Connection built a turnkey FM station, Radio Voice of South (Ravos), broadcasting on FM 100.9 from the region’s capital of Awassa. “BE and Zami have the honor of being entrusted with the responsibility of delivering such a significant project, impacting the lives of 13 million people of the Southern Regional State, because of a track record of proven commitment, professionalism and responsibility,” added Teshome. The six new FMs build on this previous success to expand the dissemination of local and national information to a diverse Ethiopian population, including a segment that lives a very traditional pastoral life with very little contact from the outside world. “Millions of people could be positively impacted by the new radio services we are putting on the air,” says John Macdonald, BE Europe, Middle East and Africa sales manager. “I can hardly think of any other project in my 17 years with BE that has been more gratifying.” Equipment installation for all six stations is expected to start the middle of August 2006.

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