Export markets bolster Al Islami’s sales

Al Islami increased its sales by 25% between 2004 and 2005. And with the company poised to enter new markets, this growth looks set to continue.

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By  Roger Field Published  September 7, 2006

Al Islami, a Dubai-based producer of Halal foods, increased its sales by 25% to AED151 million (US $41 million) between 2004 and 2005. The growth follows significant developments at Al Islami in the past couple of years, including a re-branding, a move to a new offices and storage facility in Dubai Investment Park, and the implementation of a SAP system. Most of Al Islami’s growth was in export markets, in the Middle East and Iran, although the company also made significant gains in the domestic market, Saleh Saeed Lootah, managing director, Al Islami, told Retail News Middle East. “The majority of this increase comes from the export market and we’ve had some growth also in the UAE,” he said. “We’ve opened new markets in Jordan, we’ve opened some new projects in Iraq.” About 60% of Al Islami’s business comes from the UAE, with the remainder from export markets, although Lootah expects the value of exports to exceed the value of Al Islami’s UAE markets in about two years. Al Islami’s successes in foreign markets, mainly Iran and Jordan, have been driven by recent developments at the company including the establishment of a Halal meat processing plant in Iran last year, and the introduction of its products in the Saudi Arabian market through its dealers based in Al Riyadh. In an effort to further consolidate its regional presence, the company started shipping its products to Jordan last year. Lootah is particularly optimistic about the Iranian market, and expects to see significant growth in the country. “I think Iran will become the biggest export market for us this year. The company also has its own factory in Iran. This will start production by September.” Furthermore, he added that the company will also be more aggressive in its pursuit of business in other export markets including Saudi Arabia and Jordan. “With the Halal foods market continuing to show signs of strong growth, Al Islami’s expansion strategy will allow the company to tap the vast potential for growth in this sector; estimated to be worth $500 billion by 2010,” Lootah added.

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