Connect3D distribution search nears conclusion

Graphics board vendor Connect3D is close to completing the third leg of its Middle East channel expansion plan by appointing an in-country distributor in Egypt. The addition of a local partner, which is due to be finalised within a matter of weeks, will give the vendor in-country distribution coverage in three of the region’s largest markets, including Saudi Arabia and the UAE.

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By  Andrew Seymour Published  September 7, 2006

Graphics board vendor Connect3D is close to completing the third leg of its Middle East channel expansion plan by appointing an in-country distributor in Egypt. The addition of a local partner, which is due to be finalised within a matter of weeks, will give the vendor in-country distribution coverage in three of the region’s largest markets, including Saudi Arabia and the UAE. Connect3D, which is closely aligned to ATI, has whittled down the list of potential Egyptian candidates to just three names and is currently waiting for each distributor to submit their individual business plans. Although the vendor is keeping the identity of the contenders close to its chest, all three are understood to possess a strong pedigree in components distribution and at least one also has a systems integration operation. “My target is that everything should be done by the beginning of October. We want to be in a position to be able to announce the appointment before Gitex, but first we must finalise it and then get the goods into the distributor,” revealed Bimal Kaul, regional sales manager MEA at Connect3D. Aptec and Al Yousuf serve as the UK-based vendor’s regional distributors, but Kaul is confident that the addition of a dedicated in-country partner will ‘create a pull’ that increases the depth of its customer base in Egypt. Although ATI rival Nvidia presently enjoys a strong position in the Egyptian market, Connect3D reckons there is plenty of business to go around due to the popularity of attractive government-led PC schemes in the education and consumer sectors. “The schemes themselves are based around low-cost, low-segment PCs, but customers want to upgrade these PCs. Resellers are up-selling and this creates a big opportunity for us,” added Kaul.

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