Adobe discloses plans for Dubai office

US executives at Adobe will this week receive a business plan from the company’s MEA boss that proposes the opening of a local office in Dubai.

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By  Andrew Seymour Published  September 6, 2006

US executives at Adobe will this week receive a business plan from the company’s MEA boss that proposes the opening of a Middle East office in Dubai. After appointing its first regional channel manager in July, the software outfit – best known for its Acrobat and PDF technology - is keen to strike while the iron is hot and ensure that more resources are committed to the region. Adobe presently has five staff handling affairs across the Middle East with a regional office based in South Africa. But getting more feet on the street remains key to strengthening its coverage of the Gulf region where it currently relies on sole distributor GraphEast Computers to lead its efforts. “We’re in the process of the FY’07 business plan which I am about to finish and submit. Hopefully, based on that, we will actually have a local office with additional heads” confirmed Andrew Lindstrom, regional manager MEA at Adobe. Channel Middle East understands that Lindstrom’s proposal contains a request for almost 20 staff to be deployed in the region during the next 12 months, spanning sales, marketing, technical and account management roles. “It will probably take about a year to do if it is approved and we make that investment. Hopefully next year we can have this discussion before Gitex with a few more Adobe heads running around” added Lindstrom. “We’re looking for the kind of staff that you would need to deliver to the various verticals.” Adobe, which raked in global sales of almost US$2bn last year, currently splits its business into several vertical markets such as knowledge workers, education, enterprises and consumers.

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