Sony zooms in on SLR

Sony has unveiled its very first digital SLR camera - the a100, which the firm claims allows users to shoot 750 shots in one single charge.

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By  Cleona Godinho Published  September 6, 2006

Sony has unveiled its very first digital SLR camera - the a100, which the firm claims allows users to shoot 750 shots in one single charge. The new camera – referred to as ‘alpha’ – boasts the firm’s new Bionz image process engine, which Sony says is capable of producing sharp and noise-free images. It also features a 10.2 megapixel CCD, which allows for large prints and more room for cropping pictures. Sony has also integrated an anti-dust system that uses a special coating on the CCD. This is combined with an anti-dust vibration feature to shake loose dust particles that might accumulate on the lens during use. According to Sony, the feature protects the camera’s internal components and this keeps a user’s pictures spot-free, sparing users from having to remove blemishes using image-editing packages such as Adobe’s Photoshop. Additionally, the A100 offers an infrared sensor that detects when your eye is at the viewfinder. When this occurs the camera automatically switches to ‘Auto-focus’ mode and the 2.5-inch LCD screen is switched off. Sony reckons the sensor prevents users from missing a good photographic opportunity and saves battery power. To counter the problem of blurring pictures cause by unsteady hands, Sony has added an anti-shake feature called ‘Super SteadyShot’, designed to preserve image quality and deliver non-blurry images. The a100 in currently available in stores in the UAE and will be available across all Middle East countries by the end of this month. The camera ships with a matching 18-to-70mm lens kit and pricing starts from US $1089.

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