AMD gets aggressive with Middle East rebate offer

AMD is stepping up the pace in the battle for Middle East marketshare by offering resellers a 3% rebate on a range of its processors. The deal is being fronted by distribution partners including Sky Electronics and Almasa IT Distribution, the latter of which officially began stocking AMD CPUs back in January.

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By  Andrew Seymour Published  September 4, 2006

AMD is stepping up the pace in the battle for Middle East marketshare by offering resellers a 3% rebate on a range of its processors. The deal is being fronted by distribution partners including Sky Electronics and Almasa IT Distribution, the latter of which officially began stocking AMD CPUs back in January. Almasa customers in the GCC, Egypt, Jordan, Lebanon, and North Africa have until the beginning of December to take up AMD’s latest offer, which extends to its Athlon 64, 64FX, 64X2 and Sempron products. AMD says partners will be eligible to submit a claim for their payment once the promotion is over or as soon as they hit its minimum rebate sum of US$1,000. The cash will be handed out 45 to 60 days after the promotion has ended, or earlier if a reseller has sent a letter to the distributor. However, AMD has confirmed it won’t pay out rebates any lower than US$1,000. The promotion is AMD’s latest tactic in its bid to bring more resellers on board and further its coverage of the region. Earlier this year, AMD’S regional boss Gaith Kadir told Channel Middle East that the vendor had seen ‘great momentum’ in terms of partner interest levels. However, channel sources say AMD is still poised to appoint another distributor with UAE rights to sit alongside regional outfits such as Annex, Avnet and Thacker. We’ll keep you abreast of developments.

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