Western Digital unveils North African services centre

Hard drive vendor Western Digital is bidding to curry favour with North African system builders and resellers by opening a service centre in Egypt. The “fully-fledged” centre, which is stationed in Cairo, is designed to slash the time it takes to address the service requirements of partners in the region.

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By  Andrew Seymour Published  September 4, 2006

Hard drive vendor Western Digital is bidding to curry favour with North African system builders and resellers by opening a service centre in Egypt. The “fully-fledged” centre, which is stationed in Cairo, is designed to slash the time it takes to address the service requirements of partners in the region. The centre will act as a hub for the vendor to handle malfunctioning or defective drives in the same way that it already does at an existing facility in Jebel Ali. Western Digital will now be able to receive faulty hard drives from authorised partners, validate the warranty terms and issue a Return Merchandise Authorisation (RMA) number to the distributor, which in turn will get a credit note or replacement drive. Hafeez Khawaja, senior regional director MEA and South Asia at Western Digital, claimed the move marks “a commitment to increase customer satisfaction” by making it easier for partners to work with the vendor. “The idea behind opening this new service centre was to provide our customers in North Africa a best-in-class value proposition in terms of after-sales service. Egypt, being the economic and technology nerve centre of the region, was a natural location for the service center," he explained. Western Digital hopes the announcement will instil more brand loyalty and bring higher levels of after-sales service to customers in North Africa. “Having a local service center where customers can return malfunctioning drives for repair or replacement will serve to enhance customer confidence in WD and eliminate the need for such products to be shipped to Europe, Far East or Dubai, resulting in cost savings and reduced turnaround time in getting replacements," Khawaja added. The vendor claims it will now be able to replace duff products less than one week after receiving them and believes the service will quell concerns that some customers had over sending malfunctioning drives containing data-sensitive applications outside the country.

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