Jacuzzi calls for young talent

The Association of Professional Interior Designers (APID) has temed up with Jacuzzi to launch the Middle East Student Design Award 2006. Open to all final year students of interior design and architecture at universities throughout the Middle East, the challenge will be to design a bathroom measuring 2.5m by 2.5m using at least one product from the Jacuzzi range.

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By  Charlotte Butterfield Published  September 4, 2006

The Association of Professional Interior Designers (APID) has temed up with Jacuzzi to launch the Middle East Student Design Award 2006. Open to all final year students of interior design and architecture at universities throughout the Middle East, the challenge will be to design a bathroom measuring 2.5m by 2.5m using at least one product from the Jacuzzi range. Students will have freedom to select all other design elements, materials and finishes in their final product. Competitors will be expected to provide detailed floor plans, a montage finishes board and illustrations of their bathroom, as well as written descriptions outlining the vision behind the project, design themes and reasons for choice of materials and finishes. Kenneth Laidler, president of APID says: “We believe that this is a good test for the students to consider a real world situation with all the practicalities that go along with such a challenge.” The judges will be on the look out for originality, a clear design theme, ergonomics, functionality of the space, and good use of complementary materials, textures and colours. Jennifer Reid, regional marketing manager, Jacuzzi Middle East, explains the brand’s interest in encouraging young talent: “As a responsible corporate member of the interior design industry, we feel we have a duty to promote and encourage young designers and to support APID’s initiatives in forging links between the industry and the designers of tomorrow.” In terms of the contemporary bathroom; there is plenty of scope available to the students with a myriad of different products and accessories on the market. As Reid points out: “The bathroom has evolved from being a purely functional space to being a haven of luxury and calm. People are using their bathrooms in very different ways now and this has to be considered when designing the space. Relaxation aids such as hydrotherapy systems, steam, aromatherapy and colour therapy are becoming less of a luxury and more of a necessity in our stressful lives.” The winning designer will be awarded a trip to Venice including a guided tour of the Jacuzzi factory. The closing date for entries is November 15th 2006.

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