i-mate's global vision

Smartphone vendor targets global expansion supported by new handset range.

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By  Aaron Greenwood Published  September 6, 2006

Mobile handset vendor i-mate has reorganised its senior management team, promoting Dawn Robson to the position of chief operating officer (COO) and bringing on board Robin Bowler as global marketing director. The management reshuffle coincides with the development of a new range of products spearheaded by the highly anticipated ‘Jaq’ handset. In a statement, i-mate claimed that Robson and Bowler would help drive the company’s continued growth as it embarks on an aggressive plan to position itself as a global player in the mobility space for Windows-based mobile products and solutions. Robson will assume responsibility for operations management at i-mate focusing on strategic direction, tactical implementation and short-term operations management on a global scale. She will also maintain overall responsibility for i-mate’s global sales and marketing strategies. “i-mate is an exciting company to be working with right now and I’m looking forward to helping to drive the growth of both the company and the brand in conjunction with the very talented group of people I’m working with,” Bowler said. i-mate is also poised to expand its product portfolio with the i-mate Jaq widely tipped as one of the next new models to roll off the production line. Pre-production specifications indicate that i-mate is making good on its promise to expand its base of manufacturing partners, reducing its dependence on current contract manufacturer HTC. “Our product pipeline will be considerably stronger in the coming year. We have stood by our commitment to expand our manufacturer base by contracting new manufacturing partners who will further strengthen the range and depth of products. “Work also continues on our own exclusive handset designs, which will be revealed in February. These [new models] should boost sales in the US and Europe,” the vendor declared in a statement. “The future is looking very positive,” said Jim Morrison, CEO of i-mate. “We indicated at the time of the IPO that we would seek to expand our supplier base and we have now signed up new manufacturing partners, in addition to HTC, who will strengthen and complement our product range. This will result in us having a more robust supply chain moving forward. We have a road map of products for the next two years covering up to some 30 products, the majority of which will be exclusive to i-mate. “We will also reveal our own exclusive products at 3GSM Congress in Barcelona next February. These products will be our first completely designed and manufactured products and we believe they will be the next step in mobile phone computing, having been designed around our software strategy and to blend with Microsoft’s broader strategy,” he concluded.

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