BenQ Mobile revisits Middle East expansion plans

BenQ Mobile, which recently launched its mobile brand BenQ-Siemens in the Middle East, has been forced to delay the appointment of new Lebanese distribution partners due to the ongoing crisis in the country.

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By  Michael Thorne Published  September 8, 2006

BenQ Mobile, which recently launched its mobile brand BenQ-Siemens in the Middle East, has been forced to delay the appointment of new Lebanese distribution partners due to the ongoing crisis in the country. The company’s vice president, sales and marketing, Najib Ashraf Kazi, told ECN that negotiations with potential Lebanese partners would be renewed as soon as the security situation inside the country stabilised. “For the time being however, this deal is on hold,” Kazi told ECN. Meanwhile, the mobile vendor has gone ahead with new appointments in Saudi Arabia and Qatar. The two new distributors, Qureshi Group in Saudi and Intertec Group in Qatar, will begin shipping BenQ’s mobile products to retail partners in their respective markets this month. “Qureshi Group boasts a vast network of retail partners in Saudi Arabia in addition to own-branded retail outlets in the country’s major cities,” he said. “They also distribute a comprehensive portfolio of consumer electronics and FMCG goods. “Qureshi and Intertec will provide us with major opportunities for commercial expansion in Saudi Arabia and Qatar respectively.” Qureshi Group currently represents a range of high profile corporations including Casio, while Intertec distributes products from a number of major mobile handset vendors. “We worked with Intertec as Siemens Mobile, so this represents a new chapter in our relationship with the company. Intertec is a recognised mobile phone distributor which also boasts well established channels in Qatar.”

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