Mirai looks to appoint Middle East channel partners

Taiwanese LCD TV manufacturer Mirai has launched its LCD TV range in the UAE in conjunction with distribution partner Sharaf Electronics.

  • E-Mail
By  Michael Thorne Published  September 5, 2006

Taiwanese LCD TV manufacturer Mirai has launched its LCD TV range in the UAE in conjunction with distribution partner Sharaf Electronics. The development marks the first step in the company’s ambition to establish a distribution network servicing the entire Middle East region. Mirai is the own brand of TVs produced by Chemee Corporation (CMO), which claims to be the largest LCD TV manufacturer in Taiwan and the third largest in the world. “We are in the process of finalising distribution deals in Saudi Arabia, Oman, Jordan, Qatar and Egypt,” said Mirai area manager, MEA, Abby Paul. “We expect the deals to be finalised in the next month.” According to a statement issued by Sharaf, Mirai’s core manufacturing strengths were central to the distributor’s decision to enter the distribution agreement, providing flexible pricing structures and product bundles. “The brand launched in Europe six months ago and did very well,” said Sharaf Electronics product manager Rahul Tola. “We are targeting a similar price category to other mid-level brands but with quality comparable to that of top-end models.” Tola claimed the first batch of LCD TVs, which debuted in four Sharaf retail stores last month, has already sold out and that the company has placed further stock orders with Mirai in Taiwan. “The products have been overwhelmingly popular,” he claimed. “We expect to expand distribution of the range to other retailers before the end of this month and are aiming to sell at least 500 units monthly in the first year rising to around 800 units per month in the second year.” Sharaf has also signed a logistics agreement through its sister company, Stanwic Sharaf, to act as carrying and forwarding agents for Mirai products across the region. “We will store the products at our base in Jebel Ali Free Zone and supply markets across the region including those in the CIS,” Tola explained. Tola also confirmed that Sharaf was looking to appoint sub-distributors for the i-river mp3 player range in Bahrain, Qatar, Oman, Saudi Arabia, Syria, Iraq and Jordan. Sharaf is the exclusive distribution partner for i-river in the Middle East.

Add a Comment

Your display name This field is mandatory

Your e-mail address This field is mandatory (Your e-mail address won't be published)

Security code