Syscom names Al Babtain as Kuwaiti distributor

Networking and communications solutions vendor Syscom Emirates has named Al Babtain as its distributor in Kuwait for its entire product portfolio. The range that Al Babtain will carry includes bluetooth devices, fixed-line SMS phones and networking kit.

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By  Stuart Wilson Published  September 3, 2006

Networking and communications solutions vendor Syscom Emirates has named Al Abdul Aziz S. Al Babtain & Sons Company (BEC) as its distributor in Kuwait for its entire product portfolio. The range of products that Al Babtain will carry includes bluetooth devices, fixed-line SMS phones and networking equipment. Syscom Emirates is a subsidiary of M’sharie Venture Capital, which is a wholly owned subsidiary of Dubai Investments. Syscom products will be available through BEC showrooms and also from sub-distributors within Kuwait. An experienced corporate sales team will support these channels to market. “Kuwait’s business and commercial sectors have been making rapid strides of progress over the years, which has in turn resulted in a surge in demand for advanced telecommunication equipment,” said Yawar Sajjad, general manager at Syscom Emirates. “By partnering with a highly reputed and established conglomerate like the Al Babtain Group, Syscom is well positioned to fully capitalise on the market potential in Kuwait and we are confident that our partnership will help us strategically consolidate our position in the country. Furthermore, our technical team will be working closely with Al Babtain to guarantee top-notch service to customers,” he added. Ahmad Marhaba, executive general manager at BEC Kuwait, added: “Syscom’s decision to appoint our company as distributor in Kuwait reflects the market credibility we have come to command in Kuwait. Al Babtain Group is focused solely on the distribution of premium quality brands, and Syscom, with its highly sophisticated telecommunication products, comes as a significant addition to our portfolio.” “We look forward to this mutually beneficial partnership with Syscom which will help them strengthen their position in Kuwait by leveraging our considerable market reach and support expertise,” continued Marhaba. Syscom is involved in a range of different business fields including printed circuit board assembly, systems integration, telephone systems and services provision. Al Babtain Group, which was established in 1958, is sole distributor for a wide range of products including mobiles, fixed line phones, cameras, monitors and white goods.

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