Cognos boss makes shock switch to Business Objects

David Brierley, formerly Middle East boss at business intelligence solutions vendor Cognos, has confirmed his shock switch to take on the regional general manager role at rival vendor Business Objects.

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By  Stuart Wilson Published  September 3, 2006

David Brierley, formerly Middle East boss at business intelligence solutions vendor Cognos, has confirmed his shock switch to take on the regional general manager role at rival vendor Business Objects. “I start in my new role as general manager at Business Objects today,” said Brierley. “Business Objects has a strong team covering the Middle East market and I am looking forward to this new role.” “I’m very pleased to announce the appointment of David Brierley as regional general manager Middle East,” declared Thierry Nicault, regional director Eastern Europe, Middle East and Africa. “The Middle East market is very important and will continue to grow in significance over the years as large corporations and state-run organizations in the region continue to realize the value of business intelligence. In the last year we have enjoyed strong momentum and growth in the region, and with David Brierley’s nomination and our increased commitment in this region, we look forward to continued success,” Nicault added. In his new role at Business Objects, Brierley will manage the Middle East operations and continue to strengthen the vendor’s presence and commitment to the region. During his time at Cognos, Brierley was responsible for the Middle East office and sales both through direct operations and the channel. Before Cognos, Brierley worked in sales management for companies including Mediasurface, Intershop and Trustco. Business Objects regional client list includes Aramco, STC, Standard Chartered Bank, Jordan Telecom and Dubai Healthcare City. The vendor plans to demonstrate its ongoing commitment to the region in the next few months through a series of events including participation in the upcoming IT petroleum conference and exhibition in Egypt, a launch event for Business Objects XI Release 2 in Jeddah at the start of November and a significant presence at Gitex Dubai. Significant switches between vendors in the business intelligence sector are becoming a regular occurence in the Middle East market. Cognos recently awarded partner BSG its ‘Rising Star’ award for the Middle East and Africa (MEA) region at its global channel awards. BSG dumped Business Objects from its vendor portfolio in late 2005 and switched to Cognos instead. BSG had been the only platinum distributor for Business Objects in the Middle East from 1995 until 2003 when Business Objects purchase of Crystal Decisions resulted in a dual regional distribution model.

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