UPS supports Dubai road safety scheme

UPS is playing a role in the ‘Dubai Road Safety’ campaign to encourage safer driving habits in the UAE.

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By  Robeel Haq Published  August 31, 2006

UPS is playing a role in the ‘Dubai Road Safety’ campaign to encourage safer driving habits in the UAE. The logistics company recently sent 50 of its service providers to Road Alertness Workshops, designed to reduce stress and maintain their composure while driving in a deadline-driven environment. During the workshops, UPS staff picked up a number of tips on proper breathing techniques, improving focus and concentration, and the benefits of overcoming stress and anger while on the road. “The Road Safety Campaign was initiated out of a genuine concern for the increasing number of road accidents and fatalities taking place in Dubai. According to police sources, one person dies everyday in local traffic accidents,” said Dr Prabhakar Rao, chief operating officer of International Association for Human Values (IAHV), which launched the initiative in association with the Dubai Police, the Roads and Transport Authority and the Dubai Municipality. “We are pleased to see that a global company like UPS has come forward to support this cause. Being in the logistics business, UPS understands the significance of having employees who are well-trained to be safe drivers on the road,” he added. Participation in the road safety initiative complements UPS’ global focus on safety and training for its employees. The company regularly conducts workshops for its regional staff on the importance of responsible driving, including continuous driver training with the Belhasa Institute of Driving. “At the time of their induction into our team, drivers receive rigorous training on road safety techniques,” said John Tansey, general manager, UPS UAE. “Initiatives like the Road Alertness Workshops provide the UPS delivery team with an additional opportunity to practice a calm and composed approach while meeting delivery deadlines.”

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