Aptec channel event targets Kuwaiti reseller community

Senior management from regional distribution giant Aptec will hit the road this September for a reseller event in Kuwait. The event, which takes place at the Sheraton Hotel in Kuwait City on September 17th, will explain the wide range of services and business benefits that Aptec can offer to in-country resellers.

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By  Stuart Wilson Published  August 31, 2006

Senior management from regional distribution giant Aptec are hitting the road this September for a dedicated reseller event in Kuwait. The event, which is taking place at the Sheraton Hotel in Kuwait City on September 17th, will explain the wide range of services and business benefits that Aptec can offer to in-country resellers. Targeted at SMB, SME and enterprise resellers, Aptec will use the event to explain its new business unit structure, which focuses parts of the company on specific product segments or vendor offering. Current business units within Aptec include networking, software, hardware and components as well as a Symantec-focused division. Aptec has operated a local office in Kuwait City since 2002 and claims to already have solid channel reach across all reseller segments. “It’s important to us that the market feels the change and sees the added value that we are offering,” explained Bahaa Salah, general manager at Aptec Distribution and sales director of the Aptec Group. “Kuwait is a key market for us and we are committed to stay close to the channel community and that is the reason why we are conducting this reseller event in September,” explained Mario Veljovic, sales and marketing manager at Aptec Distribution. “Resellers who are interested to join this event, but have not yet confirmed their attendance, can still do this by sending a short e-mail to sales@aptecme.com,” he added. “We are looking forward to welcoming our partners and friends during this event.” A host of senior executives from Aptec will attend the event including the local and regional sales and marketing team, senior group management and individual business unit managers. Aptec’s sister company ATS will also participate in the event, using the opportunity to explain their value-added services proposition to the Kuwaiti channel.

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