Holiday TV attracts large audience

Citruss TV’s recently launched Holiday TV programme has been a big hit with Arab viewers, according to the show’s producer.

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By  Joseph Mortimer Published  September 7, 2006

Citruss TV’s recently launched Holiday TV programme has been a big hit with Arab viewers, according to the show’s producer. The Arabic language travel show, which allows viewers to book the holidays they see on the TV via a call centre, has received a surprisingly good response from a market that is traditionally accustomed to booking holidays through travel agents, said Brigitte Schreiber, producer, Holiday Television. “Although it’s too early to view statistics regarding profits or viewers, our call centre is receiving around 50 calls a day,” she explained. “Basically, the viewers see a complete package bundled up by the tour operators that we partner with, and they see the highlights of the destination on the TV in front of them; the camera cannot lie.” All call centre staff have travel industry experience and receive relevant product and destination training. Schreiber asks established tour operators to create packages for the programme; effectively providing them with free advertising. “We depend on quality of service and a good end product, so we are promoting their packages free-of-charge; its another way for us to promote tourism to the region,” she said. “It can only be a benefit for the tour operators involved; they have our viewers in their hands.” Holiday TV also features interviews with industry professionals, which so far have included Etihad Airways’ head of communications Ian Ferguson-Brown.

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