Al Ghurair expands its product range

Al Ghurair Foods pushes for high volume success with its latest range of edible oils and pastas targeting the hospitality industry

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By  Lynne Nolan Published  September 1, 2006

Al Ghurair Foods has rolled out its latest range of edible oils and pastas in a bid to boost the presence of its bulk quantity products in the region’s hospitality industry. The move comes after Hollandhouse, the foodservice division of Dubai-based Al Ghurair Foods, streamlined its operations with plans to expand its product portfolio. Currently supplying products such as cheese and French-fries across the region, the division has now re-launched its Kegtainer system. Transporting and dispensing oil, the system has a stainless steel body, moulded PU jacket and a drain cup, which reduces spillage and makes the product easy to handle and operate. Promoted for its benefits in the region’s hot climate — as the contained product is unaltered by humidity — the stackable containers also use recyclable materials. “The Kegtainer is 100% compliant with HACCP requirements so there has been a lot of interest from restaurants, whilst the municipality has also expressed its pleasure at these mobile, sealed systems due to the health and safety aspect of the product,” said Arzu Adiguzel, sales and customer services manager, Al Ghurair Foods. “We take the Kegtainer to the plant, sanitise it and fill it up again, so it has huge potential in the UAE’s competitive, profit-oriented market because it is refillable,” Adiguzel added. The company is also hoping to tap into the canola and soya oils market, and recently launched its Jenan range of healthy frying oil. Sourcing raw materials for Jenan oil from Canada, Al Ghurair uses its facilities in Jebel Ali to crush, refine and deodorise the oil. Additionally, as part of the Jenan range the company has also increased its portfolio of pastas, which are already available in Saudi Arabia. “We are finalising a new range of products, created for chefs looking for pasta to match different ways of cooking. Saudi Arabia is currently our biggest consumer base for Jenan pasta, yet the range is gaining an increasing market share in the UAE, and is available in fusili, tortiglioni and vermicelli varieties,” said Federica Verna, marketing manager pasta, Al Ghurair Foods. Established as a small flourmill business in 1976, Al Ghurair has since grown into a multi-product manufacturing enterprise, producing products like Zaanse mayonnaise, noodles and cheese.

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