Skincare and cosmetics line for men from 4VOO

Skincare and cosmetics company, 4VOO has introduced the 4VOO Distinct Man line, specifically formulated for men

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By  Sarah Gain Published  September 26, 2006

Skincare and cosmetics company, 4VOO, (pronounced “for vous”), has introduced the 4VOO Distinct Man line, specifically formulated for men. “Distinct Man is for men who like to have fun, and appreciate luxury,” said Melanie Martin, the company’s chief executive officer. “It is for the man who understands that his grooming and appearance are vital to his professional and personal success.” According to Martin, various active ingredients have been combined with pure botanical extracts, essential oils and vitamins to work in balance with a man’s skin. “4VOO men’s skin care and cosmetics have been formulated to put a little beauty back into the beast. No more dark circles under the eyes or skin irritation after shaving.” The line offers four different levels of care: basic, essential, enhanced and extra, which complement each other to address the specific needs of men, from daily grooming and skincare to cosmetic correction. “Using cosmetics is acceptable to men nowadays and make-up is an essential element in men’s grooming,” said Martin. “[This product line] allows men to conceal blemishes, dark circles under the eyes, and oily shine.”

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