Big growth for Small Luxury Hotels

Small Luxury Hotels of the World (SLH) has revealed that the boutique brand recorded a 27% growth in reservations revenue for the second quarter of 2006 compared to the same period last year

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By  Sarah Gain Published  September 17, 2006

Small Luxury Hotels of the World (SLH) has revealed that the boutique brand recorded a 27% growth in reservations revenue for the second quarter of 2006 compared to the same period last year. The growth has been attributed to SLH’s expansion into new markets and the addition of new member hotels increasing the global room count to nearly 20,000, as well as increased travel demand leading to higher room rates and occupancy. “SLH continues to deliver unique luxury experiences to our discerning guests worldwide. Our guests have shown tremendous brand loyalty over the years and our increased number of reservations and revenue are solid proof,” said Paul Kerr, joint-managing director for SLH. Driving much of the loyalty is The Club of Small Luxury Hotels, a consumer recognition programme based on added value and increased personalised service. For the first six months of 2006, revenue generated through The Club has increased by 88% to nearly US $2 million compared to the same period in 2005. There are now over 34,000 guests in membership that deliver a higher than average room rate of $353. The US and UK continue to be SLH’s biggest source markets and have shown growth of 21% and 30% respectively. Meanwhile, member hotels in Ireland recorded a 36% increase in reservations leading to a 50% jump in revenue. The Small Luxury Hotels of the World brand is a collection of over 370 independently owned hotels in 60 countries. Carefully selected for their style and sophistication, Small Luxury Hotels of the World feature properties including spas, country houses, golf resorts, island retreats, city sanctuaries and game and wilderness lodges.

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