Dell extends AMD deal to include desktops

Hardware giant Dell is extending its relationship with processor vendor AMD. Dell plans to launch Dimension desktops with AMD processors in September and has also committed itself to introduce a two-socket and multi-processor server using AMD Opteron processors by the end of 2006.

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By  Stuart Wilson Published  August 22, 2006

Hardware giant Dell is extending its relationship with processor vendor AMD. Dell plans to launch Dimension desktops with AMD processors in September and has also committed itself to introduce a two-socket and multi-processor server using AMD Opteron processors by the end of 2006. AMD welcomed the move by Dell, which had until recently remained an Intel-only vendor, to expand its AMD-based product line-up. “Dell’s wider embrace of AMD processor-based offerings is a win for Dell, for the industry, and most importantly for Dell customers,” said Marty Seyer, AMD senior VP, commercial business. “Dell’s plan to expand the AMD footprint serves as a powerful statement on the strength of the AMD processor roadmap, as well as the demand that exists for AMD technology in Dell products,” Seyer added. “We look forward to working closely with Dell in bringing to their customers the benefits of AMD64 technology, the industry’s open innovation platform.” Dell announced the expansion of its relationship with AMD at the same time as publishing its second quarter financial results. Dell grabbed an industry-leading 19.3% market share in the second quarter but the financial figures were disappointing with profits slumping 51% year-on-year to US$502m despite that fact that sales were up 5% at US$14.1 billion. “While we are disappointed with the results for the quarter, we are taking the necessary actions to correct missteps and improve our results for the long term,” said Kevin Rollins, Dell CEO. “Key actions include accelerating cost initiatives, increasing investments in service and support, and better pricing management.”

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