Delta confirms Microsoft peripherals distribution deal

Delta Business Products has confirmed its appointment as an authorised distributor for Microsoft’s range of peripheral products in the GCC. Delta will focus on the development of the regional retail channel for Microsoft’s peripheral portfolio, which includes mice, keyboards and webcams.

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By  Stuart Wilson Published  August 9, 2006

Delta Business Products has confirmed its appointment as an authorised distributor for Microsoft’s range of peripheral products in the GCC. The tie-up, as forecast earlier this week in eChannel, will see Delta focus on the development of the regional retail channel for Microsoft’s peripheral portfolio, which includes mice, keyboards and webcams. There is also the possibility of the deal being extended at a later date to include a selection of Microsoft software titles suited to the retail market. To celebrate the latest addition to its vendor portfolio Delta has organised a launch event at the Fairmont Hotel in Dubai for its major retail customers from the UAE market and beyond. A selection of the local dealer community has also been invited to attend the event. Delta’s status as a regional retail-focused distributor continues to develop. In addition to its established operation in the UAE, the company has also invested significant resources in developing its business in Saudi Arabia — one of the fastest growing technology retail markets in the Middle East. “The number of new outlets opening up in Saudi Arabia is progressing well,” commented Govinda K. Siddartha, managing director at Delta in a recent interview. “Our operation in Saudi Arabia is progressing well. There was a bit of a setback in the market due to the stock market crash but there are signs that a recovery is underway.” For Microsoft, the deal marks a deeper channel commitment in the Middle East in terms of the distribution of its peripherals range in the Middle East. To date, Microsoft’s retail channel reach and consistency in approach for its peripherals products has been patchy at best, allowing rival vendor Logitech to firmly establish itself as the premium peripherals brand in the region. Microsoft’s hardware business unit has been in existence for more than 20 years. The vendor claims that it leads the market in terms of ergonomic engineering, industrial design and software compatibility.

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