Emirati film enters the limelight

Last month saw the release of ‘Tarab Fashion’, one of the first films to be shot in the Gulf dialect of Arabic and filmed in the UAE.

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By  David Ingham Published  August 9, 2006

Last month saw the release of ‘Tarab Fashion’, one of the first films to be shot in the Gulf dialect of Arabic and filmed in the UAE. The film stars Emirati singer Saoud Abu Sultan and Mayssa Maghrebi in the lead roles, along with a host of big Arabic names, including Hassan Ballam, Abdul Naser Darwish, Mona Shadad, Shahed, Ahmed Jesmi and Mohamed Serafi. “It is a matter of great national pride and prestige for us to have successfully produced the UAE’s first full-length feature film,” said Mayssa Maghrebi, CEO of Media Group, the company behind the film. “Tarab Fashion’ specifically targets local Emirati and Arab movie-goers, depicting a social dilemma in a light-hearted way that will find an audience among music-loving, fashion-conscious youth as well as mature viewers.” The AED 3.7 million ‘romantic comedy’ juxtaposes modern concerns of fame, money and beauty with traditional values. The story revolves around Sarah, a singer’s beautiful but talentless wife, who aspires to become as successful and popular as her talented husband. The film was shot entirely on location in the UAE and was directed by Mohamed Daham from Kuwait.

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