United expands its fleet with three Embraer jets

United Aviation, an air charter subsidiary of the KIPCO Group, has become the launch customer for Embraer’s Phenom business jet within the Middle East.

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By  Barbara Cockburn Published  August 1, 2006

Last month, the Kuwait-based company placed an order for both the Phenom 100 and 300, which are are expected for delivery between 2008 and 2010 respectively, while the Legacy 600 is expected to be delivered in October 2006. With the acquisition of this latest Legacy 600, United Aviation increases its fleet to three of the type. “The Phenom 100 and the Phenom 300 represent a natural choice to complete our current fleet and are part of our strategy to increase our presence in the Middle East,” said Abdul Salam Al Bahar, president of United Aviation. United Aviation did not disclose the value of the deal, but the stated price of a Legacy 600 is $24.5 million, the Phenom 100 $2.75 million and the Phenom 300 $6.65 million. Al Bahar added: “We started our VIP charter operations three years ago with two Legacy 600, and we pride ourselves in having provided, ever since, over 2500 flight hours with an unbeatable reliability.” Colin Steven, Embraer’s vice-president for marketing and sales within Europe, Middle East and Africa for executive jets, commented: “This new order for our Phenom family is undeniably a breakthrough in this region, marking a strategic achievement for Embraer. Offering a combination of comfort, performance and cost consciousness, our business jets respond to such a demanding market.” He added: “United Aviation’s choice to increase its Legacy 600 fleet and to opt for our new Phenom range is a true testimony of the company’s confidence in our products and makes our longstanding relationship even more rewarded.” Embraer, which gets about 70% of its revenue from commercial aircraft, has been seeking to diversify by branching out into the executive jet market, an area where its main rival, Bombardier of Montreal, is already an aggressive player. Embraer is also developing a new ultra-large business jet, called the Lineage 1000, designed to seat up to 19

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