Motorola's fortunes rolled in gold

Following an impressive first half of 2006 result which saw the company increase its share of the Middle East and African handset markets, Motorola has announced plans to release 15 new handsets and accessories in both regions over the next nine months.

  • E-Mail
By  Aaron Greenwood Published  August 7, 2006

Following an impressive first half of 2006 result which saw the company increase its share of the Middle East and African handset markets, Motorola has announced plans to release 15 new handsets and accessories in both regions over the next nine months. The announcement follows the release of the company’s second quarter results, which showed it rapidly gaining on arch rival Nokia in terms of overall mobile handset sales worldwide. Speaking at the launch of the company’s latest Gold MOTORAZR V3i handset, which was designed exclusively by Dolce & Gabbana, Patrick Mulligan, area director for Motorola´s Mobile Devices Business, said the new handsets represented the cornerstone of the company’s strategy to catch its arch rival in key growth markets, including the Middle East and Africa. “Our drive for the remainder of the year will see the continued expansion of our dynamically different range of handsets, incorporating an increased selection of devices with MP3, 3G and Bluetooth applications,” he said. “Mobile subscribers in the MENA region are among the most demanding in the world and, quite rightly, expect a lot from Motorola in terms of style and functionality.” Aside from its obvious appearance, the limited edition MOTORAZR V3i by Dolce & Gabbana features a range of customised features, including DG backgrounds, screensavers, MP3 ringtones and unique animations. Exclusive matching accessories for the MOTORAZR V3i Dolce & Gabbana handset were also unveiled and can be purchased separately. These include a personalised Motorola H700 Bluetooth headset, a wired stereo headset for listening to MP3 music files and a luxury gold leather phone case. According to the latest research conducted by GfK Marketing and cited by Motorola UAE distributor Globalnet, Motorola more than doubled its share of the country’s handset market from 5.3% in September 2005 to 10.9% in March, 2006. The company’s market value also reportedly more than tripled during the same period, rising from 2.8% to 10.7%. Meanwhile, booming handset sales in emerging markets in the Middle East and Africa saw Nokia’s profits increase in the second quarter, despite sliding sales in established markets including the US. The company reported net profit of US$1.4 billion for the period, up 43% over the same quarter last year. Net sales increased 22%, reaching US$12 billion compared to US$10 billion as recorded in the previous corresponding period. While Nokia shipped close to 80 million handsets in the quarter, it actually lost 1% of its overall market share globally to Motorola. Nevertheless, in the Middle East and Africa, the company’s handset sales increased by 39% during the quarter. Overall sales globally grew 26% in the quarter year-on-year, according to market research firm Strategy Analytics. Nokia and Motorola between them accounted for a massive 55% share of the market overall, with Motorola again flexing its muscle to record 52% growth over the previous quarter. Thanks to booming consumer demand for its popular RAZR handset range, Motorola is closing fast on Nokia in terms of overall sales. According to Strategy Analytics, the company could potentially overtake its rival in the marketplace next year, if it manages to maintain its growth rate for the next three quarters. Such a development would strike a major blow to Nokia’s erstwhile dominant position in the marketplace, which it has maintained for much of the past decade.

Add a Comment

Your display name This field is mandatory

Your e-mail address This field is mandatory (Your e-mail address won't be published)

Security code