NTDE targets snacking market

National Trading and Development Establishment (NTDE), a UAE based distributor and retailer of FMCG products has launched a new convenience food retail concept in Dubai.

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By  Roger Field Published  August 2, 2006

National Trading and Developing Establishment (NTDE), a UAE based distributor and retailer of FMCG products has launched a new convenience food retail concept in Dubai. The first Snack & More outlet, which opened in Dubai airport recently, caters for consumers looking to buy convenience food such as sandwiches, drinks, and snacks. “The people are happy and the sandwiches are moving very fast,” Dragana Horvat, NTDE’s operation manager for Snack & More and Häagen-Dazs, told Retail News Middle East. “There are a lot of staff in the airport and we have more than 3000 potential customers daily because they all work in the offices upstairs and it’s not really easy for them to go to the departure site to eat so most of them go to arrivals.” NTDE, which also holds the UAE license for Häagen-Dazs ice cream, is planning to incorporate Snack & More into existing brand outlets including its own convenience shopping chain, News Centre, and at Häagen-Dazs outlets. This will allow these outlets to provide their customers with a wider choice, according to Horvat. “Snack & More will complement our existing offering; at Häagen-Dazs Café Dubai International Airport Arrivals Terminal, where we will be installing our first stand alone Snack & More, we will now be able to offer a savoury selection, in addition to the range already available through Häagen-Dazs,” she said. NTDE decided to launch Snack & More after customers at its Häagen-Dazs outlets requested savoury snacks such as crisps and sandwiches. NTDE was not able to offer these products from the Häagen-Dazs outlets and so decided to create its own shop. “We started thinking about launching something on our own and since we distribute quite a lot of the products that match this type of concept, such as drinks and Lays crisps, then we started thinking of Snack & More,” Horvat added. NTDE has partnered with a major bakery to produce a range of fresh sandwiches and savoury foods for Snack & More. “People should understand we’re working with a very experienced chef who is taking care of the products,” Horvat said. “We chose top brands of meat so the food is completely fresh and good quality.” While the concept is initially being introduced at Häagen-Dazs cafés and News Centres, NTDE expects to have Snack & More vending machines at other convenience stores before the end of the year.

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