Porsche plans signature project for Business Bay

Development deal signed for the super-luxury skyscraper, originally earmarked for Dubai Marina

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By  Sean Cronin Published  August 5, 2006

Porsche has drawn up plans to build its own signature skyscraper in Dubai. No expense will be spared on the super-luxurious development, which is being pitched at high-flier investors. The first-of-its-kind project will see the sports car manufacturer brand its own super-tall tower in the Business Bay development. “There was a final agreement signed that will go ahead and conceptually it has been agreed,” said Porsche Middle East managing director, Deesch Papke. “We have various divisions within the greater Porsche Group and the Porsche Design Group is the one that has done this deal,” he added. Construction Week has learned that an 80-storey Porsche-branded tower had originally been earmarked for Dubai Marina, but the land deal fell through. Now the company has identified a site at Business Bay — but company sources would not reveal the new proposed height. The original designs included plans for a swimming pool on every floor and Porsche-designed interiors throughout. An insider at Porsche Design Studio in Austria confirmed that a site and developer had been selected and that a press announcement would be made later in the year. “We already signed an agreement with a developer in Dubai, that means this Porsche-designed tower will be built. It will be a mixed tower, with offices and residential. The idea is that it is Porsche branded — but not only branded, it will contain our design influence throughout.” Business Bay is expected to include more than 200 towers and is being developed to cement Dubai’s position as the region’s business capital. The mega-development has already attracted around US $55 billion (AED202 billion) in investment. The project is expected to be completed over the next five to seven years. It will be a business free zone covering an area of some 5.95 million m2 of land adjacent to the Downtown Dubai site and extending between interchanges two and three of Sheikh Zayed Road. Several Business Bay towers have been announced in recent months — including a $204 million Rani International development, which will comprise two 30-storey towers at the entrance to the site.

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