Krusell appoints Source IT as Middle East distributor

Middle East based retail technology distributor, Source IT, has been appointed by portable electronics carrying equipment designer, Krusell, as its authorised distributor for Middle East and North Africa.

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By  Michael Thorne Published  July 31, 2006

Middle East based retail technology distributor, Source IT, has been appointed by portable electronics carrying equipment designer, Krusell, as its authorised distributor for Middle East and North Africa. “We are really pleased to add Krusell to our range of products,” said Ahmed Al Azzawi, director, Source IT FZCO. “We are always looking to expand our portfolio with complementary products so that we can offer our channel partners complete solutions. By adding the Krusell product range, we give our retail partners additional options for adding value to the end user.” Krusell is based in Mölndal, Sweden and operates production facilities in Thailand and China. Its products include carrying solutions for devices such as mobile phones, PDA's, digital cameras, portable electronics and MP3-players. “We are looking for a strong distributor for the Middle East region that can match our ambitions of serving customers with the best quality products in the industry. I believe SourceIT is that partner,” said Carl Svanström, area sales director, Krusell. "Source IT has the same drive for innovation and quality in the way they do business. We are very excited to be working with them to grow our market presence in the region.” Krusell presently has distributors in over 50 countries. The company claims that at the end of 2005, over 7000 retailers worldwide stocked products featuring its patented Multidapt system.

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