Tech Data targets Saudi Arabia for ‘SMB Access’ event

Distribution giant Tech Data hopes to take its ‘SMB Access’ reseller road show to Saudi Arabia after the success of the initial event held in Dubai during April 2006. Tech Data hopes that the event will allow it to forge even closer relationships with SMB-focused resellers in the Kingdom.

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By  Stuart Wilson Published  July 30, 2006

Distribution giant Tech Data hopes to take its ‘SMB Access’ reseller road show to Saudi Arabia after the success of the initial event held in Dubai during April 2006. Tech Data hopes that the event will allow it to forge even closer relationships with SMB-focused resellers in the Kingdom. Tech Data hopes to hold its first SMB Access event in Saudi Arabia in mid-September, and plans to follow the same format that worked so successfully in Dubai with a few extra twists thrown in. As well as the presentation schedule and booths for participating vendors, Tech Data is also toying with the idea of including some focused round table discussions, SMB case studies and even a ‘Meeting Majlis’. Tech Data claims that it saw clear business benefits after the ‘SMB Access’ event held in Dubai with approximately one quarter of the resellers attending the forum doubling their business with the participating vendors in the months that followed. The ‘SMB Access’ forum format is designed to encourage interaction between vendors, Tech Data and the SMB resellers and allow them to exchange ideas and information regarding challenges facing the channel and also share success stories. Tech Data plans to announce more details on its plans for an ‘SMB Access’ event in Saudi Arabia in the coming weeks. The distribution giant will also reveal the list of vendors that have committed to participate.

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