Accor joins mid-range battle

Accor is the latest hospitality group to jump on the mid-range hotel bandwagon, after signing a management agreement for two new hotels in Dubai.

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By  Joseph Mortimer Published  August 10, 2006

Accor is the latest hospitality group to jump on the mid-range hotel bandwagon, after signing a management agreement for two new hotels in Dubai. The group has signed a deal with Al Ali Property Investments for Hotels and Resorts, to manage the new Ibis Barsha, and the Novotel Hotel and Residences, both of which will be built in the Al Barsha area of Dubai. “In Dubai, upscale five-star hotels are predominately being developed; we hope to fill the gap they have left behind in the mid-range section,” said Christophe Landais, managing director for Accor Middle East. Both hotels will be strategically located on Sheikh Zayed Road, on the route from Jebel Ali, Dubai Media City and Dubai Internet City, towards Dubai World Trade Centre. Landais said the 480-room Ibis Barsha would cater to the needs of both leisure and business travellers who sought a viable alternative to five-star accommodation. Nearby, a 34-storey Novotel Hotel and Residences will consist of 437 hotel rooms, 90 serviced apartments, and space reserved for office use. The four-star property will feature all day dining, a bar, six meeting rooms, business centre and a ballroom that can be divided into three smaller venues of 110m² each, a 300m² fitness centre, and a swimming pool with deck and bar. The Ibis will open by the end of 2007, and the Novotel, in 2008. By 2009, 23 new Nov-otel hotels offering 6681 rooms will have opened Middle East-wide.

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