Motorola gets the EDGE with Etisalat

Etisalat has awarded a network upgrade contract to Motorola for the Northern Emirates, which will see the deployment of EDGE technology to allow higher data speeds and more advanced applications.

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By  Alex Ritman Published  July 17, 2006

Motorola has been awarded a contract by Etisalat to enhance the UAE operator’s wireless network in the northern region of the Emirates. Under the agreement, Motorola will expand Etisalat’s network via EDGE technology to increase the operator’s subscriber capacity and allow it to offer new high-speed data and voice services. Etisalat has already launched 3G services in some parts of the UAE, and Ali Amer, senior director of sales for Motorola Networks & Enterprise in the Middle East, North Africa and Pakistan, recognises the growth in demand across the country. “The northern Emirates is experiencing a period of rapid development and the growing population will greatly benefit from the quality of our cutting-edge wireless infrastructure,” he says. Speaking to CommsMEA earlier in the year, incoming Etisalat CEO Mohammed Al Qamzi stressed the need for the operator to focus on more consumer-centric data applications. “There is a big movement in Etisalat towards delivering a lot of services,” he said, adding that while the operator was early to launch 3G, the content initially on offer was not terribly eye-catching. “We are moving towards the streaming of video clips, more entertainment and more value,” he said.

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