GBM skills up sales team

Gulf Business Machines (GBM), the sole distributor for selected IBM products in the GCC with the exception of Saudi Arabia, has completed its latest sales enablement programme — a regional event aimed at bringing its sales team up to speed on the latest products and services available from Big Blue.

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By  Stuart Wilson Published  July 17, 2006

Gulf Business Machines (GBM), the sole distributor for selected IBM products in the GCC with the exception of Saudi Arabia, has completed its latest sales enablement programme — a regional event aimed at bringing its sales team up to speed on the latest products and services available from Big Blue. GBM reckons that its sales enablement programme allows it to work more effectively with clients to improve their operational efficiency and also allows the company to capitalise on growing demand for IBM hardware platforms within the region. GBM claims that its sales climbed 31% in 2005 although the company failed to disclose an absolute revenue total. GBM is confident that this growth rate has been sustained during the first half of 2006. “GBM is committed to anticipating and meeting the various needs of our clients, and as business becomes more sophisticated within the region, client requirements for technology solutions become more complex,” said Soubhi Chebib, GBM director of IBM products. “To meet customer needs, this regular event focuses on the developments in our offerings and provides an in-depth look at new products in IBM eServer, TotalStorage solutions, retail systems and printing solutions lines of business,” he added. “Presentations were given updating the participants on the latest developments in IBM hardware platforms and how to leverage the technology to deliver business value to our clients,” added Chebib. “Additionally, the programme offered the sales teams a platform to collaborate and share success stories as well as regional customer references.

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