Sabbagh set for Cisco

Farid Sabbagh, director SME and channels at Fujitsu Siemens, is leaving the hardware vendor to take on a new role at networking giant Cisco. Sabbagh will become SME business development manager Middle East and Africa at Cisco starting from the beginning of August.

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By  Stuart Wilson Published  July 16, 2006

Farid Sabbagh, director small and medium enterprise (SME) and channels at Fujitsu Siemens, is leaving the hardware vendor to take on a new role at networking giant Cisco. Sabbagh will become SME business development manager Middle East and Africa at Cisco starting from the beginning of August. “After six years at Fujitsu Siemens it was time to move on and look for a new challenge,” said Sabbagh. “It was really the best time of my life at Fujitsu Siemens. I was the first employee for Fujitsu Siemens in the Middle East. It will be interesting to move to a vendor that is clearly the market leader in its field.” “Moving into the networking market will be a challenge, but we are talking about a customer segment that purchases all types of technologies — the PCs and servers that these companies buy rely on networking products as well,” he added. “Understanding the channel and the market dynamics in the SME space is essential.” In his new role at Cisco, Sabbagh will report into Yousef Khalili. Sascha Haake will replace Sabbagh as director SME and channels Middle East at Fujitsu Siemens. Haake has been working at Fujitsu Siemens in Dubai for the last year-and-a-half in the role of category manager international sales. According to Sabbagh, Haake was one of the ‘key factors’ in Fujitsu Siemens’ ability to increase its market share during the last year. Fujitsu Siemens has also strengthened its channel team in Saudi Arabia. Samer Al Sayed, previously sales and marketing manager for Toshiba in the Kingdom, has confirmed his move to Fujitsu Siemens as sales and marketing manager for Saudi Arabia. “I have accomplished my job at Toshiba through developing partners and increasing sales volumes,” commented Al Sayed.

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