Terrestrial TV a favourite for Moroccan viewers

The majority of viewers in Morocco prefer watching terrestrial television channels to satellite stations, according to a new survey.

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By  Steve Wrelton Published  July 16, 2006

The majority of viewers in Morocco prefer watching terrestrial television channels to satellite stations, according to a new survey. A report by the Arab Advisors Group shows that although 75% of households in Morocco own a satellite dish, 93% still regularly tune into terrestrial TV, indicating that local terrestrial channels still have a strong following in the North African country. The survey of mobile phone users revealed that a majority of Moroccans (77.9%) tune in to terrestrial TV to watch movies, while 66.6% watch movies on free-to-air satellite TV channels. Close to 30% of those surveyed used DVDs, while only a tiny minority – 1% say that they subscribe to pay-TV operators such as ART, Orbit and Showtime. Nadine Usta, research analyst at Arab Advisors, said: “Satellite dishes are widespread amongst mobile telephone users in Morocco, with three-fourths of respondents to the survey stating that their household owns a satellite dish. This is a large percentage by any standards and indicates that Moroccan viewers are tuning into the abundance of free-to-air satellite channels available in the region.” She added: “Still, terrestrial TV has a large audience in Morocco, with 93.1% of respondents stating that they watch it. The fact that this percentage is even higher than the percentage of those who own a satellite dish bodes well for the future of the country’s terrestrial TV industry.” The survey, which was conducted between April and May of this year, also asked people about their media preferences. News was revealed to be the most watched type of TV programme, with music being the primary reason for people listening to the radio. The survey involved interviews with 700 mobile phone users in Casablanca, Rabat-Sale, Agadir, Marrakech, Tangir-Tetouan and Fass.

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