Rotana Hotels strengthens sales team

Rotana Hotels has announced the expansion of its portfolio with a second property in the rapidly developing Sudanese city of Khartoum

  • E-Mail
By  Sarah Gain Published  July 12, 2006

Rotana Hotels has announced the expansion of its portfolio with a second property in the rapidly developing Sudanese city of Khartoum. The new property, the Airport Rotana Hotel, Khartoum, expected to open during the third quarter of this year, will be situated three kilometres from the International Airport, near the Afra Shopping mall and 15 minutes from the city centre. “Year after year, Rotana Hotels is gaining strength and is imposing its position as the leader in the industry within the region. We are proud to have been chosen to manage this new jewel and our team is very excited about the opportunity to be in Sudan,” said Selim El Zyr, president and CEO of Rotana Hotels. “We are confident that we will introduce a new dimension of hospitality in the country.” The new property will have 250 rooms and suites, a restaurant and café, a business centre and a ballroom. These will be complemented by a Bodylines Fitness club, a swimming pool and two tennis courts. In light of the company’s continuing expansion into new locations throughout the Middle East, Rotana Hotels is also launching a training scheme for over 100 members of its sales and marketing team. “With the massive growth plan that Rotana has, it is imperative to groom our future sales and marketing leaders from within the existing team,” Daniel Hajjar, corporate vice president sales & marketing for Rotana Hotels, explained. Training consultants from specialists TSA will bring selected employees from ten Rotana properties up to speed on issues such as strategic business skills, executive revenue management, and dissolving resistance and gaining commitment. Pre-opening action plan training, strategic sales management, negotiations skills, account management and essential selling skills will all also form part of the curriculum. “The ultimate objective behind this training is to ensure a thorough development of the individuals themselves, an increase in their motivation and to build a strong team spirit among the various offices,” said Hajjar.

Add a Comment

Your display name This field is mandatory

Your e-mail address This field is mandatory (Your e-mail address won't be published)

Security code