Five-star coastal landmark unveiled for UAE capital

TDIC and Atlas join forces to deliver new tourism offering, The Emirates Pearl Gulf View Resort

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By  Sarah Gain Published  July 10, 2006

Abu Dhabi is to get a new five-star coastal landmark that will be known as the Emirates Pearl. The project is a joint venture between the Tourism Development & Investment Company (TDIC), the company charged with leveraging the tourism assets of the Abu Dhabi Tourism Authority (ADTA), and the Atlas Group, a UAE telecommunications company. Construction of the Emirates Pearl is to begin this summer and is expected to take two years to complete. “The hotel will be managed by an international hospitality brand name. We are currently in discussion with a number of operators not currently represented in the capital and hope to make an announcement shortly,” said Badrik Melikian, senior vice president and chief financial officer of the Atlas Group. The hotel and serviced apartment resort, including an iconic 240m-high tower, will be built at a cost of AED 500 million (US $136 million) on the capital’s Khalidiya coast, opposite the Emirates Palace Hotel, managed by Kempinski. Although expected to receive a sizeable slice of Abu Dhabi’s executive travel business, the Emirates Pearl is also looking to attract the leisure visitor, and will offer a wide range of services and facilities for both markets. The resort will centre around a 47-storey tower, designed by Austrian architect Dennis Lems. The tower, which is to house 352 rooms and suites, and 104 furnished apartments, all with balconies and Gulf views, sits on a 22m high five-storey podium featuring a 20m high atrium with five restaurants, service centres, offices, a gym, hair salon, spa, meeting rooms, business centre and shops. The development’s serviced apartments are a mix of one-, two- and three-bedroom units. “This is a signature development for the south west end of the Abu Dhabi Corniche and is another step forward in the capital’s plan to have 25,000 hotel rooms by 2015,” said Mubarak Al Muhairi, director general of ADTA and managing director of TDIC. The resort will also have a private penthouse, complete with a helipad, and two presidential suites, each with a private entrance, swimming pool, meeting rooms and lounges. In addition, executive floor guests will also benefit from an indoor swimming pool, meeting room, gym and café. The hotel is designed to bring a new era of contemporary style to the capital, blending modern and traditional elements of design. For instance, while the Pearl will be built in a twisting glass design, hotel guests will be welcomed at its entrance by a figurehead sculpture depicting a traditional Arabic hunting scene. “The hotel’s interiors have been conceptualised by MKV Design Ltd of London, which has been behind some of the most successful and acclaimed new hotel builds and renovations in Europe,” said Ahmed Seddiq Al Mutawaa, president, Atlas Group.

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