Aptec bags 3Com award

Aptec has picked up 3Com’s best distributor in the Middle East award for the second year running for the financial year ending June 4th 2006. Aptec was presented with the award at a star-studded 3Com channel bash held recently at the Dusit Hotel in Dubai.

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By  Stuart Wilson Published  June 22, 2006

Aptec has picked up 3Com’s best distributor in the Middle East award for the second year running for the financial year ending June 4th 2006. Aptec was presented with the award at a star-studded 3Com channel bash held recently at the Dusit Hotel in Dubai. “Getting the best distributor award for overall performance for a second time in a row is a great achievement,” said Saifuddin Wagh, 3Com product manager at Aptec Gulf. “This reflects the fact that we do not get complacent and that we are a group of people always striving for success.” “The most important part is that Aptec has been awarded for its overall performance in the enterprise and SME space as well as the SMB and retail segment. The 3Com team within Aptec has grown to six people with good sales and technical experience based out of the UAE, Saudi and Levant,” he added. Shailendra Sainani, business unit manager networking at Aptec Gulf, added; “Aptec has significantly grown its market share in the networking business in the Middle East, which is currently experiencing a huge growth of above 20%. We will continue to do so and are well equipped to address this growth. We are making significant investments in the right human resources and processes in order to remain at the top and give a solid value proposition to our vendors.” Amanulla Khan, regional channel manager at 3Com, explained the logic behind Aptec’s award: “Our criteria to select the best distributor were based on overall performance and consistency. We based the award on the following criteria: year-on-year growth, knowledge of 3Com products and services, 3Com channel development initiatives, product mix, support on 3Com channel promotions, reseller feedback and timely and accurate reporting to 3Com.” “Aptec Gulf ranked high on each of the above criteria and is one of our top performing distributors in the region and it gives us pleasure to recognise their contribution to 3Com’s business and their support to the 3Com reseller channel,” Khan added. Bahaa Salah, general manager at Aptec Distribution and sales director at Aptec Group, added: “3Com is one of our strong partners and we work closely as one team. Accordingly we put our best efforts in and the results will show. We are looking forward to driving new initiatives and further growing our business.”

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