Fujitsu Siemens sets sales target for Egypt

Hardware vendor Fujitsu Siemens hopes to double its business in Egypt this year, taking its total sales in the country to US$12m — a figure that the vendor claims represents approximately 10% of the total addressable market for its products.

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By  Stuart Wilson Published  June 21, 2006

Hardware vendor Fujitsu Siemens hopes to double its business in Egypt this year, taking its total sales in the country to US$12m — a figure that the vendor claims represents approximately 10% of the total addressable market for its products. To spearhead its aggressive growth objectives, Fujitsu Siemens has named Hussein Shehab as sales manager for Egypt. The appointment represents Fujitsu Siemens’ first physical presence on the ground in the country. “With this appointment we hope to double our sales revenue in the coming fiscal year,” explained Farid Sabbagh, director SME and channel at Fujitsu Siemens Middle East. “With Egypt’s IT sector predicting year-on-year growth of 35%, it is an exciting and critical market for us.” Fujitsu Siemens has started to make inroads in the Egyptian market, quintupling its first quarter sales of desktops and notebooks year-on-year in the country — albeit from a low starting point. “We achieved phenomenal growth across the board in the first quarter of this year for Egypt, and are looking at doubling our sales,” Sabbagh continued. Shehab will work closely with Fujitsu Siemens distribution and reseller partners in Egypt as he attempts to establish the vendor as a top three player in the country. An Egyptian national, Shehab has developed an aggressive sales strategy, which envisages Fujitsu Siemens’ Egyptian sales rocketing to some US$80m per annum by 2010. “We already have a strong presence in Egypt, so my responsibility is to capitalise on our reputation and continue to develop Fujitsu Siemens Computers’ offering to the private and public sectors,” said Shehab, who joins from parent company Fujitsu Services. “This market has massive potential and, buoyed by our extensive product offering and quality-driven reputation, we are perfectly positioned to generate significant long-term growth,” Shehab explained. “We have outlined a conclusive expansion strategy for Egypt and are looking at adding personnel on a yearly basis to meet demand.”

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