New HP blade strategy to save data centres millions

HP’s new ‘blade everything’ strategy could save next generation data centres millions of dollars over a three year period. In a multi-venue worldwide launch this week, HP said its new blade architecture would ‘revolutionise the data centre’ by lowering operational and capital expenditure costs by 46% in a typical data centre implementation of 300-plus servers.

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By  Colin Edwards in London Published  June 15, 2006

HP’s new ‘blade everything’ strategy could save next generation data centres millions of dollars over a three year period. In a multi-venue worldwide launch this week, HP said its new blade architecture would ‘revolutionise the data centre’ by lowering operational and capital expenditure costs by 46% in a typical data centre implementation of 300-plus servers. The savings, said Rick Becker, vice president and general manager of the HP BladeSystem, at the London launch of the HP BladeSystem c-Class portfolio would arise through innovations in power usage over and above those power reduction technologies now integrated in new processors from Intel and AMD, in virtualisation solutions and breakthrough cooling technology based on the aero industry designs. “IDC says that over the next five years organisations will be spending three times as much running and managing their systems than what the systems themselves cost,” said Becker. “IT infrastructure needs to be less difficult and costly to run. The new HP technology will see systems running better and cost less.” With the new BladeSystem c-Class an average enterprise data centre can realise system acquisition cost savings of up to 41% over a three year period; data centre facilities cost savings of up to 60%; and initial system set up time cost savings of up to 96%. At the concurrent launch in the US, Ann Livermore, executive vice president Technology Systems Group, said: “The HP BladeSystem c-Class portfolio leverages the best technologies across HP – from non-stop servers to printers – and brings them together to fundamentally improve how our customers, buy, build, manage and use their computing resources. “By implementing a simple, out-of-the-box design, customers can dramatically reduce the biggest IT cost drivers and barriers to change in today’s racked, stacked and wired data centres.” Being modular, the new solutions allow businesses of any size to start with HP ProLiant and Integrity Servers, HP StorageWorks storage offerings as well as client blades and then add applications and third party products to expand their data centre as needed. According to Gary Thome, director of Strategy and Architecture for HP BladeSystem, the development was designed around the three critical areas customers said they needed addressed in future data centres: system management and administration complexity, power and cooling issues and virtualisation. The HP Virtual Connect Architecture solves networking complexity challenges by enabling customers to wire once and manage resources on the fly via virtualised Ethernet and Fibre Channel connections to save administration time. HP Thermal Logic technologies apply thermal controls to turn high density into a power and cooling advantage, while new HP Active Cool Fans cut server airflow by 30% and power consumption by 50% compared to traditional fans. The c-class architecture can also deliver savings of up to 40% compared to rack-mount servers, said HP. HP Insight Control Management enables the administrator-to-device ratio to increase from 20 to 30 devices to 200 to 300, said Thome, and HP Onboard Administrator, which integrates consumer from HP’s printer technology, and paves the way for improved system management using a simple control, monitor, troubleshoot and repair infrastructure. The new systems have been designed over the last three years and will replace the p-Class portfolio, though p-Class systems will be supported to 2012. HP is offering a trade up and a trade-in route to c-Class including an aggressive IBM blades buy-back programme. Shipping is scheduled for next month.

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