Digital home battle begins with launch of Live! PC

AMD has launched the brand that it hopes will compete and beat Intel’s Viiv platform in the digital home space.

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By  Matthew Wade Published  June 12, 2006

‘AMD Live! PC’ is effectively a brand or strategy that applies to different form factor PCs running its Athlon X2 CPUs, socket 939 or AM2 motherboards and Microsoft Windows XP Media Center Edition, combined with the content that AMD is to offer users through its tie-up with a myriad of content providers in the US and Europe. The overall aim of Live! PC is similar to that of Intel Viiv's; namely to help consumers get more enjoyment from their digital media by consolidating their content in a central location and then delivering the tools required to help them easily and seamlessly access that content through the devices they already have in the home. On the hardware front, AMD is working with key Middle East OEMs - including DTK Computer, HP, Acer, Fujitsu Siemens Computers and Lenovo – to offer Live! branded desktop systems to the market, beginning this month. DTK’s AMD Live! PC for instance is available in two flavours – one with a 32-inch flat-screen display and the other a larger 42-inch LCD (both of which can be hung on a living room wall). Inside this machine is AMD’s Athlon X2 CPU and an socket AM2 mainboard. Meanwhile, the 'AMD Live! Entertainment Suite', a collection of services and applications designed to enhance the PC experience, is already available from www.amdlive.com. These tools include, for example, AMD Live! Compress, which optimises recorded TV content in order to save space and time, enabling customers to save many more TV shows on their PC. “The AMD Live! PC and AMD Live! Entertainment Suite represent the culmination of industry-leading companies collaborating around open standards to deliver compelling entertainment solutions,” said Gaith Kadir, AMD’s general manager for the Middle East and Africa. “With the AMD Live! PC, AMD begins delivering on its vision for merging broadcast TV content with interactive, personalised broadband applications and services, all without disrupting the devices already accepted and used by consumers in their homes today.” AMD’s teams in the US and Europe have already recruited – and continue to sign-up - content providers, which users here and around the world can sign up with either on a per month or pay per download basis.

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